Hmm, an instance of slightly overstretched cross promotion. Crazy enough to work though. Elena di Luigi (decanter.com) writes:
An Italian trade body? is looking for writers to come up with the most original literary work on the affinities between the Grignolino grape and football.
Terre d'Asti, a promotional body representing the Asti region? in northern Italy, has launched Wine & Passion, an international literature competition to promote Grignolino d'Asti wine.
The red grape grows on the hills surrounding Asti, in the Piedmont region of Italy. It has been cultivated since the 18th century and is generally made as a youthful dry? red wine.
Among locals it is seen as an anarchic grape occasionally capable of excellence. Andrea Cerrato of Terre d'Asti said that if the grape was a footballer it would be given the number seven shirt.
'When teams were numbered from one to 11, the number seven shirt belonged to the most talented and rebellious player,' he said. 'Grignolino d'Asti is our number 7, and literature and football will give us a hand to promote this unsung hero.'
